THE MAIN DIFFERENCES BETWEEN EXHIBITIONS AND CONFERENCES
Every company faces difficulties in the process of choosing an event to attend for the first time because they don’t see any significant differences between trade shows, consumer shows and conferences. It is important to determine which events fit your business objectives in order to maximise effort and investment. Let’s take a look at the key differences between these popular formats and what criteria exhibit booths at each should meet.
What an exhibition (expo) is
Exhibitions are large events that have a national or global scale and are aimed at researching and solving topical issues in the fields of logistics, tourism, cosmetology and many others. They attract thousands of visitors, creating an interactive environment for interaction.
Such exhibitions require a stand that will become a centre of attraction for visitors. It must have enough space to demonstrate all the features of the product being presented and create conditions for live interaction with customers.
Stands should be open and inviting, including consultation areas. A creative approach to stand booth will help you stand out from your competitors. At some exhibitions retail sales are possible directly on the stand – this should be thought through and agreed with the organisers in advance.
What a conference is
A conference is a meeting of professionals and entrepreneurs that focuses on a specific topic or industry. It is usually attended by experts who present their ideas and discuss topical issues. For example, at a dental conference, you can get up-to-date information from leading experts in the field. Exhibitions are also held during conferences and congresses. Stands at conferences should inform professionals about your business and its offerings. Creative ideas and non-standard solutions can draw attention to your stand. A medical conference can be taken as an example. Everyone knows that medicine is associated with sterility and a restrained atmosphere, with white and blue or green colours. And here you have an opportunity to stand out from key companies if you use a bold, bright colour. It will definitely catch the eye and contrast with the usual clinical theme.
Now that you understand the difference between traditional fairs and exhibitions during conferences, consider which event would be better suited for your business. You can either develop concepts for your booth yourself or call on professionals in the field.
At Global Expo IT SRL, we create booths that have a ‘WOW effect’ and leave a mark on the minds of potential partners and customers. If you are ready to discuss stand design or if you need advice on choosing an event, contact us by phone or send an email to info@globalexpoitaly.it.
