FLOWERS AND PLANTS ON THE STAND: SECRETS OF IMPRESSIVE DESIGN
Plants and flowers play an important role in the design of exhibition spaces: they not only create a cosy atmosphere, but also attract the attention of visitors with their natural beauty. However, phytodesign can become a tool that can emphasise the uniqueness of a brand, convey its philosophy and enhance the impression of the product. Let’s take a look at how different elements of floristry can transform an exhibition stand.
Flowery tenderness: an elegant accent
Flowers are often used not only in product design or advertising, but also as part of the marketing strategy at events. They epitomise lightness, elegance and naturalness, adding a hint of luxury to a brand. Fresh flowers are expensive, so they can be combined with artificial counterparts that are hard to distinguish from live ones thanks to modern technology. This approach allows you to emphasize brand values and bring sophistication even in a business environment.
Tip: To create a minimalist look, you can use mono bouquets in vases – this is a modern trend that will give a stylish look to the stand.
Spectacular scale: trees and shrubs
The use of trees in stand design is becoming increasingly popular. This solution makes the brand stand out, creates a cozy feeling and evokes warm emotions in visitors. Trees can also be used to emphasize the origin of the brand: sakura trees are ideal for Japanese companies, while citrus or palm trees are ideal for brands from southern countries.
Tip: Choose trees specific to the region associated with your brand to emphasize its identity.
Evergreen classics: green walls
Green walls made of moss are becoming more and more common at trade fairs. They look imposing, suppresses noise and emphasizes space, which is particularly useful for meeting areas or information desks. It can be complemented with ferns, flowers and dried flowers to create a unique composition.
Floating Forms: Vertical Greening
Greening walls and ceilings has become a popular trend in modern floristry over the past few years, offering a sense of seclusion and comfort. Plants on walls and ceilings seem to envelop the space, adding intrigue and emphasizing the inner world of individuals. These elements beautifully convey the philosophy of a brand that cares about the well-being of its clients.
Tip: For vertical greening, choose hardy plants such as ivy, chlorophytum, callisia, or fern.
How to choose plants for a stand?
Designers, florists and decorators work together to select plants that will not only fit the conditions of the stand, but also harmonize with the overall design. The key factor is the brand philosophy and an integrated approach that allows the plants to reveal their beauty and leave an unforgettable impression on visitors. For design assistance call us or send an email For design assistance call us or send an email to info@globalexpoitaly.it.
